First steps to a political campaign


Resources Dec. 29th, 2023

You’ve thought about it, asked yourself the right questions, and are ready. Thankfully, you weren’t bitten by a radioactive spider; you chose this life. Now it’s time to get to work.

To get you ready for your campaign, we thought we’d highlight the key parts of getting started. If you’re struggling, read deeper into each issue on its own blog post.

Start with these simple steps to prepare for your campaign.

Write Your Personal Statement

Every story starts with a character and their origin, a good writer helps the reader care about the characters. Your personal statement is just that. It is your origin story, why you want to be the hero and why others should care about what you are doing. It’s the story you will share throughout the campaign that helps voters and community members care about you and your cause.

Check out “How to Draft your Origin Story” for the details on writing your personal statement.

Build Your Team

The Avengers or the Justice League? Either way, you also need a group of heroes willing to help you in your cause, especially your friends, family, and volunteers. These are the people who will support you through the whole process, and they will all bring different skills and know-how and will keep you going. Read “How to Build Your Team” for more details on assembling your super team.

Set your goals

Running for political office or launching a non-profit is a marathon, not a sprint, so it’s important to set a few goals. These benchmarks will help you understand your progress, when things get hard give you a path forward, and provide you and your team something to celebrate when you reach major milestones. Two key goals to set early on are you “vote goal,” or the number of votes you need to win your race, and “fundraising goal,” so you know how much money you need to raise. You can read more about how to set these goals here.

Find Your First Fans and Followers

Once your team is established, you need to find your fans. These are the people who may vote for you, become volunteers, or donate money—basically, the people who will stand by you. Often, these individuals start with your closest friends and family and then expand as you build relationships in your campaign. Check out “Your First Fans and Followers” to get a list of groups of people you should look through.

Understand the laws

It is always critical that you understand any laws and key dates related to your campaign. When are you required to file financial disclosure? Are there limits to how much or who you can accept donations from? When is your primary election, when do you need to file for office, etc.? You can get most of these answers at your local elections office website or by giving your election administrator a call.

Eric Bloom

With 17 years of experience, I have become accustomed to identifying key issues in order to craft impactful operational strategies, while fostering trust through exceeding expectations. My cross-industry experience (from politics to finance to healthcare to name a few) informs innovative solutions, tailored to address unique concerns and bolster the reach and effectiveness of initiatives.